Smiles for the whole family. Comprehensive Dentistry has been providing families with full-service high quality dentistry services in the Ypsilanti, MI area since 2006.

A Commitment To Comfort

For over a decade, Comprehensive Dentistry has been committed to providing the highest level of dental care to their patients while focusing on their core values and a key component to what makes them not just another dentistry office – comfort. Patients are provided a “Comfort Menu” offering a number of available amenities they can take advantage of during their visit including a massage chair, headphones, Ipad, etc. To support this level of patient commitment, Comprehensive Dentistry was in need of a newly designed website that would showcase their unique dental practice. Having invested in multiple website builds since they opened their practice, a priority for them was to avoid repeating the past and ensure the new website would allow for continued expansion and control.

The Fun We Had

  • Website Redesign
  • Web Development
  • Content Strategy

The Strategy

For this project we brought the entire Dravallo team together to ensure the client had specialized support for all aspects of the new website build. By developing the website on the WordPress platform coupled with Divi, we went into the project with the confidence their staff can easily make content changes and post-launch functionality enhancements including call tracking software that helps their practice capture important data.  

“The client requested a grid-based tile section to highlight key pages of the website. We also added colored micro-interactions that support their brand’s color palette.”

A Successful Launch

Working closely with the executive committee, we produced custom UI design mock-ups for the home/landing and select tertiary pages. Keyword rich marketing copy was drafted for a number of sections to add emphasis to their core value messaging and unique patient offerings. Following the production of video media, our team completed on and off-site optimization as we moved towards a successful site launch. Patients and staff have enjoyed the new website and offerings and we are pleased to hear all of the positive feedback.

“The website is AMAZING!! We have continued to receive great feedback from people letting us know how much they too love the new site. We cannot thank you enough.”

– Dr. Colleen Bullard, Comprehensive Dentistry