Writing Content That Works

Apr 8, 2019

Human beings are quite the paradox; unique like snowflakes but largely predictable.

“Really?”

Sure. Without even knowing you it would be a safe bet that you are guilty of one of the following:

  • Throwing away a food container only to pull it out of the trash minutes later to read the instructions you failed to read while in a hunger-induced state of hurriedness
  • Winding up with multiple extra components after assembling a piece of furniture because you didn’t read the step-by-step instructions
  • Creating a five minute cleanup in an attempt to save 20 seconds by not removing your shoes when you run back into the house to grab your phone

You didn’t do these things because you lack intelligence; you did these things because time is a currency more precious than cash. We all go to great lengths to save time wherever we can because we know it is a finite resource that we cannot earn more of.

“Now that you’ve reminded me of my mortality, can you please get to the point?”

That is the point.

“What?”

The way to craft marketing content that works is to make sure it’s worth somebody’s time to read it. Don’t write just to fill up a page or fulfill a publishing schedule. Make sure everything you write is worth someone’s precious time. When it comes to marketing content, quality is far more important than quantity.

Give Your Content the Microwave Dinner Test

One way to accomplish this is to put yourself in the reader’s shoes and ask yourself: “Would I stop what I’m doing to read this, or would I toss it in the trash next to that Marie Callender’s box?”

©2019, Dravallo LLC.

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