Bounce rate. It’s how fast a user will leave your site. As soon as you start thinking about a website, you start hearing about bounce rate.
Whether you have created your own site or hired a professional, you become concerned with how quickly users are leaving your site without clicking past your landing page and why they are leaving. It can be a helpless feeling. These potential customers are coming to your site and leaving. You start wondering, “if they just knew about this, maybe they would click through.”
You know they won’t all click past the landing page, but trying to think about what your customer wants is just the beginning of controlling your bounce rate.
No Time To Make A Sandwich
If a customer has enough time to go to the kitchen to make a sandwich while your landing page loads, they are going to leave and never look back. More practically, the window is much smaller. Your page has about four seconds to load before someone gets impatient and bounces.
The good news is this is part of your site’s bounce rate that you can control. An overly elaborate site with oversized images and poor-quality hosting are all factors that are easy to manage and give your site a chance at being seen.
It’s A Website, Not A Dinosaur Dig
You can have a site that loads fast and looks great, but if the information they want is difficult to find, they’ll leave. This seems like a no-brainer, but the misinterpretation of this concept can lead to high bounce rates.
The idea is not to get as much information as possible on the landing page. The idea is to make the next step effortless. If the key navigational elements of your site are difficult to find or understand, the average user will not stick around to figure it out.
Just like when you were in grade school, long paragraphs of text are intimidating. The more you can break up your content with interesting headers, the easier it will be to skim for the right information.
Making The Next Action Easy
Even if you have a high bounce rate, the good news is that you have people coming to your site. You need to think about how to get them to take the next step. By keeping your landing page simple and the next step effortless, your users will be more likely to stay and learn more about what you offer.